Work specialty

iMasar Program

iMasar is an intensive multi-month program focused on business English communication across all professional domains. The program consists of three core stages:

1) GO ENGLISH (Foundation Stage)

This initial 40-hour stage builds a solid foundation in general business vocabulary and communication, divided into two courses:

• Market Leader 1:
  Covers real-world business English through practical expressions, scientific terminology, and daily professional interactions.

• Market Leader 2:
  Enhances listening and speaking skills for business contexts (e.g., hotel bookings, travel arrangements, pricing negotiations) using industry-specific terms.

2) COMPANY ENGLISH (Specialization Stage)

A 60-hour advanced tier addressing real-world business demands, with three focus areas:

• English for Customer Care:
  Trains sales, customer service, and frontline staff (banks, hotels, call centers) in effective client communication strategies.

• English for Marketing & Advertising:
  Covers marketing strategies, ad design, campaign discussions, and research terminology.

• English for Emails:
  Teaches professional email writing—responding efficiently, using diplomatic language, and mastering standard/business expressions.

3) WORKING ENGLISH (Professional Mastery Stage)

The final 60-hour stage for achieving elite business proficiency:

• English for Meetings:
  Skills to confidently lead/participate in meetings: scheduling, proposing ideas, handling disagreements, and cross-cultural communication.

• English for Presentations:
  Techniques for delivering impactful English presentations, including visual aids (charts/graphs), Q&A handling, and closing strategies.

• English for Business Writing:
  Polishes professional writing for emails, memos, and reports—emphasizing clarity, logic, and formal structure.

Program Outcomes:

✔ Industry-aligned fluency for global business environments.
✔ Mastery of specialized terminology (marketing, customer service, corporate communications).
✔ Confidence in high-stakes professional scenarios (meetings, presentations, negotiations).

Ideal for professionals targeting multinational workplaces or seeking to elevate their corporate English skills.